Domain Authority 2.0

Domain Authority(DA)  is a search engine ranking score created by MOZ to understand the performance of the website and it ranges from a score of 1 to 100.

Domain Authority is calculated by the number of backlinks to root domain, high-quality inbound backlinks and total links to the website.

Recently Moz announced they are going to launch new Domain Authority 2.0 on March 5, 2019.

Let’s look at the changes in new Domain Authority 2.0

1. The training set

The new Domain Authority is more reliable especially new Domain Authority is good to understand sites that do not rank any keywords.

2. The training algorithm

Rather than relying on a complex linear model, Moz switched to the neural network. This provides many benefits, including a more nuanced model that detects link manipulation.

3. The model factors

Moz improved well on the ranking factors behind the Domain Authority. In addition to looking at link counts, Moz can now integrate their proprietary spam score and complex distribution of links based on quality and traffic, along with other factors.

4. The backbone

The new Moz link explorer is the industry’s leading index with over 35 trillion links.

Use of new Domain Authority 2.0

These fundamental improvements to the Domain Authority provide a better, more reliable metric. Now Moz will remove spam, improve correlations, and most importantly, Moz updated Domain Authority relative to all the changes that Google makes.

Launch Date

MOZ is planning to launch the new Domain Authority on March 5, 2019.

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